Training

Ethical Storytelling Practices

I run trainings for Comms & Programs teams so you can lead your own Empathy-Driven Storytelling initiatives, ethically and effectively.

Method: I tailor training to match your organization’s vision, needs, impact, and cross-functional priorities. I provide actionable resources and hands-on training in Ethical Storytelling practices to prepare you to work with your community’s stories, and my sessions are highly collaborative, with a cross-departmental lens.

Why it delivers: A tailored approach ensures we work in alignment with key priorities while supporting the work ethically — empowering storytellers and staff alike. Storytelling considerations look different in different communities: Collaboration brings your team’s diverse skills, perspectives and concerns into the process to shape the initiative and build the cross-functional understanding needed for long-term success. And by blending flexibility and actionability, I make sure your team can get started efficiently AND go the distance, so you can lead a meaningful initiative, deepen relationships and compel audiences for years to come. See this methodology in action in my Train-the-Trainer program case study below.

  • Jacqueline is beyond a rockstar. She was inspiring, practical, available, warm, welcoming, strategic, and inclusive. You simply could not imagine having a better ambassador - she MADE the project for us.

    Kari Anderson, Senior VP for Audience & Community
    Vermont Public

  • Jacqueline was fantastic. Her communication and guidance made switching gears to complete the (2020) project a breeze.

    Erin Keane Scott, Director, Audiences and Brand Strategy
    90.5 WESA

  • THANK YOU comes first. One Small Step staff, from first to last, was wonderful. Thank you thank you thank you!

    Will Murphy, Executive Director
    High Plains Public Radio

  • JVM was a superstar - that cannot be stressed enough.

    Linda Wei, Chief Content Officer
    Alaska Public Media

  • I loved working with Jacqueline and learning from the other stations. It was a real pleasure! I felt very fulfilled facilitating these conversations.

    Rachel Rood, Coordinating Producer
    ideastream

  • Jacqueline did an excellent job of training us and keeping us informed and on our toes.

    Kermit Poling, General Manager
    Red River Radio

  • I really enjoyed the project and JVM's mentorship. We learned a lot about our communities.

    Kateleigh Mills, Special Projects Reporter
    KOSU

  • Jacqueline was an angel - very responsive, helpful and patient. A wonderful partner. I learned so much during this experience.

    Mary Arritt, Community Engagement Event Manager
    VPM

  • Opportunity: StoryCorps was a year into piloting a new Train-the-Trainer program for public radio stations. The objective: teach them to recruit for, facilitate, record, and share powerful divide-bridging conversations between strangers in their communities. I took on leadership in 2020 at the start of Year 2, when StoryCorps needed to further operationalize the program for scalability, drive more engagement, deepen its reach into diverse markets, and enhance the capacity-building value for stations.

    Task:
    1) Incorporate more collaboration and resource sharing among partners.
    2) Help stations get local community partners to promote the program.
    3) Train stations in editorial practices to make their stories really resonate with audiences.
    4) Help stations host their own end-of-year Listening Events to showcase their work and impact.

    Action: I kicked off Year 2 with a two-day training at StoryCorps' Brooklyn HQ, focusing on ethical story facilitation practices for One Small Step conversations, then:
    > Made the "pandemic pivot", launching a new virtual recording platform with tailored guides and Facilitator scripts for my stations, led peer practicum so stations could support each other as they learned virtual facilitation skills.
    >
    Developed outreach strategy resources to help stations connect their program with community needs, particularly during lockdown, and facilitated cohort discussions on successes & challenges.
    > Brought in a live virtual events expert to help stations prepare for Listening Events with ready-to-use templates, tech playbooks, and virtual engagement best practices.
    > Co-produced the first-ever "OSS Hubs Listening Event Highlight Reel" (featured here!), giving stations hero content to showcase their program’s impact to audiences.

    In Year 3, I:
    > Directed monthly topical huddles, where stations shared strategies, challenges, and insights, & alumni joined as guest mentors.
    >Developed Spanish language resources and launched the first bilingual version of One Small Step, to expand reach and accessibility for diverse communities.
    > Re-imagined Editorial Training into multi-session, hands-on workshops where stations refined actual story outlines and rough cuts with feedback from their cohort and our Editorial experts.
    > Re-imagined the training schedule to start with virtual models, followed by supplemental in-person training for stations with local demand, ensuring flexibility and responsiveness to community needs.

    Result: In Year 2, we exceeded deliverables, recording over 150 conversations, broadcasting dozens of original stories, and hosting six virtual Listening Events in just six months, despite the challenges of all-virtual execution. In Year 3, we strengthened station capacity and partnership ties, exceeding program goals once again. The success of stations' audience and community engagement, combined with the streamlined program design, paved the way for many stations to sustain and evolve their recording programs beyond the grant period, integrating them into their broader community engagement strategies. This made the program a valuable source of personal, topical content on challenging political issues. The alumni engagement approach was also so effective that it inspired the One Small Step division to invest in an expanded alum program, which continues to grow today.

Foundations in the Classroom

My approach to training has deep roots in my early career as an ESOL Instructor and Learning Designer, where I taught industry-customized English to executives across a wide range of language proficiency in Buenos Aires, Argentina. This experience honed my ability to create tailored, learner-focused programs that meet specific needs and draw out authenticity—whether in language learning or storytelling. In my first two years of full-time teaching alone, I built a 40-student roster entirely through word-of-mouth referrals, a testament to the success of my personalized and empowerment-focused teaching methods. These skills, field-tested in classrooms and 1:1 learning sessions both in person and virtually, now inform my work designing strategic training programs for brands and social impact organizations.